Innova's annual Top Ten Trends shine a spotlight on the future, which is crucial for all industry innovators. At CJ FNT, we also keep a close eye on these trends. Innova is set to unveil its newly defined market and consumer trends for 2024!
1. Taking the Spotlight
: With an emphasis on key ingredients when promoting products, consumers develop positive attitudes.
2. Nurturing Nature
: As always, nature protection is a significant concern for consumers. Business responsibilities go beyond sustainability, requiring actions that make a positive difference in nature protection.
3. Prioritizing Prevention
: Positive action to prevent health concerns before they arise is driving consumers towards products that meet their personal well-being needs.
4. Plant-Based: The Rise of Applied Offerings
: Adapting well-known dishes and formats offers familiarity and clarity to consumers who are eager to embrace plant-based products. Convenient formats (finger foods, ready meals, etc.) are emerging as the next step for plant-based offerings.
5. Local goes Global
: Global consumers are open to trying new global cuisines, and local foods are spreading worldwide, creating a new trend.
6. Home Kitchen Heroes
: As the number of people staying home has increased, home has become the new social hub.
7. Indulging in Health
: For many years, customers have sought healthier options, willing to compromise on indulgence for healthier foods.
8. Oceans of Possibilities
: The ocean is a new possibility for ingredient sources, containing a lot of untapped benefits.
9. H2.0: Quenching the Future
: Added health benefits and exciting endorsements are needed for hydration products.
10. Minimizing the Noise
: Consumers want open and straightforward communication, seeking an escape from information overload.