Comment & Insight
"Pre-KAGED ELITE is taking the pre-workout category to the next level with 10,000mg per serving of AMINATURE L-Citrulline. We are excited to partner with CJ FNT to provide our elite athletes and customers with the highest quality vegan L-Citrulline on the market." Brian Rand, KAGEDs Chief Innovation Officer
About KAGED
KAGED is an ultra-premium sports nutrition and lifestyle brand based in Irvine, California. KAGED offers a wide range of supplements designed to help athletes and fitness enthusiasts achieve their goals. They are committed to using high-quality, scientifically backed ingredients and follow transparent labeling practices.
Strategy
During the development of their most advanced premium all-in-one pre-workout product, KAGED encountered the challenge of sourcing ingredients produced through natural technology. The partnership between KAGED and CJ Food & Nutrition Tech (CJ FNT) was a natural fit, as both companies shared common values of sustainability and health. This alignment facilitated the process of forging a successful business partnership.
CJ FNT's AMINATURE® - a brand of fermented amino acids for foods - is well-suited for KAGED. Both CJ FNT and KAGED maintain a strong partnership that aligns with their values, particularly regarding transparency, quality, clean ingredients, and science-based research.
Challenge
KAGED faced difficulties in sourcing Citrulline produced through natural methods and with a reliable source. This challenge was met head-on when KAGED discovered the ideal partner in CJ FNT. CJ FNT, as a direct manufacturer, boasts a dependable and consistent supply chain. All of CJ FNT's products are manufactured at its Indonesian manufacturing facilities, enabling greater control over the procurement of raw materials and the manufacturing and supply chain process. CJ FNT's transparency regarding its sources and production processes, supported by certifications and innovative fermentation technology, instilled confidence in KAGED to form partnerships with CJ FNT.
Achievement
By combining the expertise of KAGED and CJ FNT, together both companies aim to revolutionize the Pre-KAGED® ELITE product line, Pre-KAGED ELITE contains CJ FNTs AMINATURE L-Citrulline, a natural amino acid produced through microbial fermentation. This addition elevates the pre-workout category with an impressive 10,000mg per serving of AMINATURE L-Citrulline. L-Citrulline boosts nitric oxide production in the body, leading to improved blood flow, increased muscle pump, enhanced endurance, and reduced fatigue.
The new KAGED ELITE SERIES products, an outstanding collaboration product between CJ FNT and KAGED, will be available exclusively at GNC stores nationwide on September 1, 2023.
Commitment
Both CJ FNT and KAGED will work together to prioritize the health, joy, and convenience of their discerning customers. Through the integration of CJ FNTs AMINATURE into KAGEDs ELITE product line, CJ FNT will continue to deliver exceptional high-quality science-backed ingredients and products as well as providing scientific data, research, regulatory, food safety certifications, and more.