Innova Market Insights, a global knowledge leader in the food and beverage industry, selected Health, Safety, and Convenience as keywords for the 2021 global food trend. More and more consumers are making food choices based on ingredients and consuming plant-based meat according to their beliefs. Also, the variety of food is as diverse as consumers lifestyle and taste is another factor that they seek satisfaction from. And over the past year, interest in personal immunity has also increased due to continued concern about COVID-19 which completely changed our way of life.
Personalized nutrition is in the spotlight as consumers look for food and beverage that fit their unique lifestyles. Nestle has launched nesQino a smart and simple solution that enables people to personalize healthy superfood drinks. With nesQino, consumers can make 21 different superfood drinks designed by creative nutritionists using different types of healthy ingredients. Personalized nutrition start-up myAir, Ltd., developed a series of plant-based nutrition bars with a personalized edge. Each formulation contains a stress-relieving botanical blend backed by research.
Ongoing anxiety stemming from COVID-19 will continue to push consumers to prioritize their immunity. 3 in 5 global consumers say that they are looking for food and beverage products that support their immune health. The most affected category is beverage, where a noticeable proportion of newly launched products promote immunity on the package. Porridge and chocolate categories also show a similar trend.
(Source: Innova Market Insights)