Innova Market Insights, a global knowledge leader in the food and beverage industry, selected Health, Safety, and Convenience as keywords for the 2021 global food trend. More and more consumers are making food choices based on ingredients and consuming plant-based meat according to their beliefs. Also, the variety of food is as diverse as consumers lifestyle and taste is another factor that they seek satisfaction from. And over the past year, interest in personal immunity has also increased due to continued concern about COVID-19 which completely changed our way of life.
Brands upping their transparency game to meet evolving consumer demands will be clear winners. 3 in 5 global consumers say that they are interested in learning more about where their food comes from and how it is made. In line with this move, companies such as Burger King increasingly tried to provide consumers with detailed information on ingredients and nutrients by attaching food ingredient lists on the front of their products. PepsiCo also introduced its proprietary digital watermark technology as part of its endeavors to provide consumers with transparent information on product recycling.
Mainstream appeal for plant-based is driving expansion to more market categories and regions. Along with its growth, the plant-based market has been segmentized into categories such as fish alternatives, plant-powered snacks, plant-based probiotic drinks, egg alternatives and cheese alternatives. Main applications of plant-based meat vary by region: dumplings in China, sausage in England, patties in North America, and fish meat in South America.
*source: Innnova database