The Age of Longevity
: Why Muscle Health Matters
The concept of Healthy Aging is gaining significant attention across all age groups. As the term suggests, the goal is not just to extend lifespan but to ensure a physically, mentally, and socially fulfilling life [Figure 1].01
According to an Innova report, 59% of consumers in the U.S. and Canada consider “healthy aging” to be very important, while 40% actively seek to improve their lifestyle to support this goal.02
Figure 1. Four Main Elements of Healthy Aging
Muscle health is a cornerstone of Healthy Aging, playing a crucial role in maintaining mobility, independence, and overall quality of life. However, preserving muscle mass and strength becomes increasingly challenging with age. Adults who do not engage in regular muscle-strengthening activities can lose approximately 4 to 6 pounds of muscle per decade.03
The consequences of muscle loss extend beyond physical decline. It increases the risk of chronic diseases such as obesity and cancer04, raises the likelihood of falls and cognitive decline05, and contributes to financial burdens due to rising medical expenses06 [Figure 2]. In other words, muscle deterioration is a significant barrier to healthy aging.
Traditionally, consumers have relied on exercise, protein supplementation, and mineral intake to counteract muscle loss.02 However, recent advancements in microbiome science are offering innovative new approaches to muscle health.
Figure 2. Health Risks Resulting from Muscle Loss
Akkermansia Muciniphila
: The Next-Gen Microbiome Solution for Muscle Health
Modern consumers prioritize clinically validated ingredients over simply preferring “natural” alternatives, aligning with the growing “Clinical over Clean” trend in consumer health.07 Interest in microbiome-based solutions has surged as scientific research continues to reveal the connection between gut microbiota and muscle health.
Among the many beneficial gut bacteria, Akkermansia muciniphila has emerged as a key player in supporting gut and metabolic health. Its effects on weight management, inflammation reduction, and metabolic disease prevention are being actively studied, fueling significant interest in global markets.08 According to Innova Database, the number of new product development (NPD) supplements containing Akkermansia has increased by an impressive 134.52% over the past two years (2022-2024) [Figure 3].09
Figure 3. 2Y CAGR (2022-2024) of NPD Supplements Containing Akkermansia
Regulatory Hurdles for Akkermansia-Based Products