Customer Success Story_AMINATURE_2504

A CJ BIO customer—one of Asia’s fastest-growing sports nutrition brands—has integrated CJ BIO’s vegan amino acid, AMINATURE® L-arginine, into its premium supplement line. Focused on performance, the brand successfully applied AMINATURE® to products such as pre-workouts and daily boosters, driving strong consumer response and fueling rapid market expansion.

Customer Challenges and Pain Points

As the brand expanded its product lineup, several key challenges emerged:

1. Supplier Fit – A reliable partner aligned with the brand’s premium positioning was essential.
2. Ingredient Quality & Supply Stability – To meet growing demand and ensure consistent product performance, a high-quality L-arginine with a stable supply chain was required.
3. Taste & Formulation Issues – Due to the unique taste and aroma of arginine, an ingredient with excellent masking properties was needed.

To overcome these challenges, they sought a functional solution that could seamlessly integrate into their product range while maintaining flavor intensity. To address these challenges, the brand sought more than just an ingredient supplier—it needed a strategic partner who could ensure quality, support innovation, and align with its brand values.

Key Needs Addressed by AMINATURE^®

CJ BIO proposed AMINATURE® L-arginine—a high-quality, highly reliable vegan amino acid solution—as the ideal partner to support the brand’s growth and innovation. Its consistent quality helped maintain a stable taste profile, while a customer-exclusive labeling system differentiated the ingredient and minimized distribution conflicts with other product lines.

Impact of AMINATURE^® on Product Development

The introduction of AMINATURE^® delivered clear value:

1. Improved Flavor Masking – Enhanced the masking effect of L-arginine to increase consumer accessibility.
2. Format Expansion Potential – The brand plans to explore various formats such as stick liquids, ampoules, jellies, and beverages for future application.
3. Premium Substitution – Elevated product quality through a premium-grade replacement, without compromise.
4. Stronger Brand Image – Reinforced the company’s position as a premium and trusted name in sports nutrition.

Their continued use of TasteNrich^® across formulations reflects the versatility and effectiveness of CJ BIO’s solution in enhancing overall flavor perception.