Accelerating Global Efforts to Reduce Sodium Intake
Alongside national and policy-driven initiatives, shifting consumer perceptions have prompted the food industry to actively introduce low-sodium products. More consumers are now associating sodium intake with health risks *including heart disease and the negative effects of excessive salt consumption in daily life. These concerns have fueled a surge in products labeled “low” or “lower sodium”, particularly in snacks catgories, which are typically high in salt. **The trend toward sodium reduction not only aligns with evolving consumer demands but also supports regulatory standards-presenting the food industry with a significant market opportunity to adapt and innovate.
* Euromonitor, Health and Nutrition Survey “Ingredients and Labels: Reasons to Avoid Salt” 2023
** Innova Market Insights. New Products