SODIUM REDUCTION CHIPS SOLUTION
Accelerating Global Efforts to Reduce Sodium Intake
Alongside national and policy initiatives, a shift in consumer perceptions has prompted the food industry to actively introduce low-sodium products. Increasingly, consumers are linking sodium intake with health risks,3) including the risk of heart disease, the adverse effects of salt consumption, and a desire for a healthier lifestyle. These concerns have spurred the launch of numerous products with “low” or “lower sodium” labels, particularly in snacks, which are typically high in salt.4) The trend towards low sodium not only aligns with consumer demands but also meets policy standards, offering the industry a significant market opportunity to adapt and innovate.
3) Euromonitor, Health and Nutrition Survey “Ingredients and Labels: Reasons to Avoid Salt” 2023
4) Innova Market Insights. New Products