A CJ BIO customer, a leading provider of seasonings and food ingredients, has been actively incorporating CJ BIO’s TasteNrich® solutions into their formulations. Seeking a clean-label, high-performance umami enhancer, they successfully applied TasteNrich in various formulations, including seasonings, soup bases, and cheese powders.

Customer Challenges and Pain Points

During product development, our customer faced several key challenges:

1. Lack of Depth in Flavor – Their formulations required a more pronounced umami taste to enhance overall flavor perception.
2. Difficulty in Replacing MSG – They aimed to reduce or eliminate MSG while maintaining the same taste complexity.
3. Challenges in Achieving a Clean Label – A natural alternative with functional benefits comparable to MSG was essential.
4. Discontinuation of Yeast Extracts – The removal of yeast extracts created formulation hurdles, requiring a reliable flavor-enhancing ingredient.

To overcome these challenges, they sought a functional solution that could seamlessly integrate into their product range while maintaining flavor intensity.

Key Needs Addressed by TasteNrich^®

Recognizing the need for a clean-label, natural umami enhancer, CJ BIO introduced TasteNrich® SOLUTION to the Global Flavor House’s formulations. With its ability to boost umami and salt perception, it provided a superior alternative to MSG and yeast extracts.

After incorporating TasteNrich^®, the Flavor House observed significant improvements in their product performance. The enhanced umami depth and well-balanced salt perception allowed them to refine their formulations while maintaining label transparency. The company found TasteNrich^® highly effective across various applications, seamlessly integrating into their seasonings, soup bases, and cheese powders.

Impact of TasteNrich^® on Product Development

The adoption of TasteNrich^® SOLUTION led to multiple positive outcomes:

1. Improved umami and salt perception, resulting in a richer, well-balanced taste profile.
2. Seamless integration into various formulations, maintaining flavor consistency.
3. Expansion of usage across multiple product lines, including trials with other TasteNrich^® SOLUTION in a new seasoning flavor.
4. Steady increase in order volume, indicating strong market reception and growing customer demand.

Their continued use of TasteNrich^® across formulations reflects the versatility and effectiveness of CJ BIO’s solution in enhancing overall flavor perception.

Meet CJ BIO Sales Expert

At CJ BIO, our success is driven not only by our innovative solutions but also by our highly skilled experts who work closely with customers to ensure optimal product performance.

One such expert is Ermel Manuel, a key member of our CJ America global sales team, specializing in taste and flavor enhancement solutions. With extensive experience in food science and ingredient application, Manuel provides invaluable technical and strategic support to help customers maximize the benefits of TasteNrich in their formulations.

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